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Job Description
Structured overview of role & requirementsAbout This Role
Own PhonePe’s branded content strategy and execution across multiple social media platforms, ensuring brand safety, content quality, and alignment with business objectives.
Drive measurable business impact through content by building and delivering annual operating plans in collaboration with Business and Finance teams.
Lead, mentor, and grow a large marketing team (50+), fostering creative excellence and overseeing high-stakes campaign delivery without compromising quality.
Minimum Requirements
10 to 12+ years in creative leadership, brand strategy, or advertising, with 2-3 years managing brand or creative teams.
Proven experience building and scaling YouTube content strategies including formats, retention, search, and subscriber growth.
Demonstrated capability in managing large teams with established brand content guardrails and quality review processes.
Preferred experience in fintech, e-commerce, or high-growth consumer technology.
Ideal Candidate Profile
Senior marketing leader with strong creative direction and demonstrated ability to translate financial consumer tech products into compelling brand narratives.
Strategic operator who integrates human-centric technology for creative productivity and builds scalable, rigorous content frameworks.
Experienced builder thriving in fast-paced, high-growth consumer technology environments, especially fintech, with strong stakeholder management skills.
