Digital Marketing/Senior SEO Executive
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Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize end-to-end digital marketing campaigns including SEO, PPC, and social media channels.
Conduct keyword research and devise digital campaigns to engage target audiences and improve website traffic.
Analyze website performance using tools like Google Analytics and optimize landing pages and user funnels.
Minimum Requirements
Minimum 3 years of experience in digital marketing with focus on SEO and PPC.
Educational qualifications required: B.E./B.Tech./M.E./M.Tech/MCA.
Hands-on experience with PPC campaign setup and optimization, including Google Adwords and Merchant Center.
Proficient in SEO techniques: On-page SEO, Off-page SEO, and SMO; skilled with website analytics tools such as Google Analytics and Search Console.
Ideal Candidate Profile
Experienced digital marketer with strong operational skills in campaign design and execution across multiple digital channels.
Technically adept in SEO and PPC with proven capability to optimize content for websites and social media platforms.
Data-driven decision maker comfortable interpreting analytics to refine marketing tactics and user funnel optimization.