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Job Description
Structured overview of role & requirementsAbout This Role
Own product positioning, messaging, and narrative including end-to-end product and feature launches, collaborating with product and sales teams.
Lead demand generation efforts across digital paid channels to build qualified pipeline, managing marketing stack, attribution, and ROI tracking.
Shape and operate across full go-to-market (GTM) strategy including growth loops, partnerships, co-marketing, and close collaboration with sales and founders to drive pipeline and revenue outcomes.
Minimum Requirements
8+ years experience in B2B go-to-market roles with strong depth in both product marketing and demand generation.
Demonstrated track record in building pipeline and launching products in B2B SaaS environments.
Experience working cross-functionally with sales, product, and leadership teams on GTM strategy and execution.
Work Experience Required: 8 years in B2B go-to-market roles.
Ideal Candidate Profile
Experienced operator with multi-disciplinary GTM expertise spanning product marketing, demand generation, growth, and partnerships rather than siloed specialization.
Strategically oriented marketing leader capable of pairing technical product capabilities with customer value and buyer personas in complex B2B SaaS.
Comfortable driving financial metrics (pipeline, revenue) over vanity metrics and working closely with sales and founders on revenue-impacting initiatives.