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Job Description
Structured overview of role & requirementsAbout This Role
Lead and shape Meesho’s comprehensive content strategy across multiple channels including performance, sales, PNs, WhatsApp, TV ads, and in-app experiences focusing on Tier 2, 3, and 4 markets.
Own the end-to-end copywriting process from ideation through testing and scaling, leveraging GenAI tools to enhance content creation and optimization.
Recruit, mentor, and manage a team of writers while collaborating cross-functionally to drive key performance indicators and execute scalable, culturally relevant storytelling.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD.
Experience managing content strategy or copywriting across multiple marketing channels, including digital and offline mediums.
Familiarity with or experience using generative AI tools for content creation and scaling.
Experience leading or managing a writing or creative team.
Ideal Candidate Profile
Strategic thinker with the ability to develop culturally nuanced content tailored to emerging and non-metro markets (Tier 2, 3, and 4).
Data-driven operator used to running experiments and optimizing content formats and messaging based on performance metrics.
Experienced leader capable of building, guiding, and scaling a high-velocity content team while maintaining quality and consistency.