Social Media Executive / Specialist (Canva & Meta Ads)
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Job Description
Structured overview of role & requirementsAbout This Role
Develop and implement social media strategies for Instagram, Facebook, and LinkedIn aligned to marketing objectives.
Design graphics, videos, and creative content using Canva for organic posts and Meta paid ad campaigns.
Manage and optimize Meta ad campaigns including targeting, budget management, A/B testing, and performance analysis.
Minimum Requirements
Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Experience managing social media platforms and executing paid Meta advertising campaigns.
Proficiency in Canva for graphic design and content creation.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Skilled in both creative content design and data-driven social media campaign management.
Experienced in leveraging social media analytics to inform and refine strategies.
Comfortable managing end-to-end paid advertising campaigns on Meta platforms with strong operational ownership.
