Marketing and Demand Generation Manager

Own end-to-end regional marketing engine for ABB Robotics across South Asia, India, and MEA, focusing on demand generation and market share growth.

Develop and execute integrated marketing campaigns, including digital marketing, events, and partner co-marketing initiatives, with accountability for campaign ROI and lead generation.

Collaborate cross-functionally with Sales, Product Management, and Channel teams to align marketing strategies with business objectives and enable sales with tools and training.

Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred.

Minimum 7+ years of marketing experience in B2B technology, industrial automation, manufacturing, or related industries.

Strong experience with digital marketing tools (SEO, SEM, LinkedIn campaigns), marketing automation, CRM systems like Salesforce or Pardot.

Willingness to travel within the SOMA region (10-20%).

Experienced in regional marketing strategy development and execution specifically within industrial automation or robotics sectors.

Operates effectively across global and regional teams with strong stakeholder management and cross-functional collaboration skills.

Proficient in leveraging marketing analytics and performance metrics to optimize demand generation and sales enablement efforts.