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Job Description
Structured overview of role & requirementsAbout This Role
Own and lead end-to-end performance marketing strategy across all digital channels including Google Ads, Meta, YouTube, and others.
Drive customer acquisition, retention, and revenue growth by managing and optimizing SEM, PPC, display, paid social campaigns, and lifecycle marketing (email, SMS, WhatsApp).
Lead budget planning, team management, campaign performance analysis, A/B testing, and collaboration with creative/product teams for continuous funnel and conversion optimization.
Minimum Requirements
Minimum 2 years of experience in performance marketing or growth marketing.
Proven hands-on expertise with Google Ads, Meta Ads, and analytics tools such as GA4.
Experience managing high-budget digital marketing campaigns, preferably in D2C or e-commerce domain.
Not explicitly mentioned: Notice period or specific degree requirements.
Ideal Candidate Profile
Experienced in managing full-funnel marketing campaigns with measurable KPIs like CAC, ROAS, CTR, and CLTV improvements.
Capable of leading a team and external agencies with strong ownership and accountability for growth.
Comfortable working in a fast-growing, digitally native brand environment with frequent cross-functional collaboration.