Marketing Manager (Performance Marketing)
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Job Description
Structured overview of role & requirementsAbout This Role
Manage multi-channel digital marketing investment and performance, ensuring optimal pacing and balance across all platforms.
Translate product strategies into actionable media briefs and oversee campaign execution with media agencies.
Drive experimentation and A/B testing roadmap, consolidate performance data, and deliver regular strategic reporting to leadership.
Minimum Requirements
6+ years of experience in Performance Marketing or Paid Media Operations with a focus on bottom-of-funnel conversions (sales/activations).
Hands-on or deep oversight experience with Google Ads platforms (Search, Display, YouTube).
BA/BS degree or equivalent experience.
Must work from a 5:30 a.m. IST start time (APAC-friendly timezone).
Ideal Candidate Profile
Experienced in managing high-spend, multi-market digital media campaigns, especially in consumer electronics or high-volume e-commerce.
Proficient in advanced Google Sheets/Excel and comfortable synthesizing raw data into clear performance narratives and automated dashboards.
Skilled in agency coordination including writing briefs, holding teams accountable to KPIs, and implementing structured learning agendas (A/B testing, incrementality testing).