Sr. Analyst, US Customer Engagement Measurement & Insights
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Job Description
Structured overview of role & requirementsAbout This Role
Lead measurement and optimization analyses for omnichannel customer engagement across HCP and patient touchpoints using AI-enabled analytics.
Design, execute, and support test-and-learn experiments (A/B tests, lift studies, incrementality) to evaluate engagement strategies and improve campaign effectiveness.
Develop and maintain measurement frameworks, dashboards, and attribution models to inform commercial decision-making and channel strategy.
Minimum Requirements
Bachelor's degree required; advanced degree preferred in data science, analytics, statistics, mathematics, economics, life sciences, computer science, or engineering.
3–5 years of professional experience in advanced analytics, decision science, or omnichannel engagement measurement roles, preferably in an AI-driven commercial environment.
Proficiency in Python or R for analytical modeling; familiarity with statistical and AI/ML techniques including causal inference and uplift modeling.
Work Experience Required: 3-5 years in relevant advanced analytics or engagement measurement roles.
Ideal Candidate Profile
Experienced in omnichannel customer engagement measurement and attribution modeling using advanced analytics and AI/ML techniques.
Skilled at translating complex data and model outputs into clear actionable recommendations for stakeholder decision-making.
Familiar with pharmaceutical or healthcare industry contexts and comfortable working in matrixed, cross-functional teams with both technical and non-technical partners.