Brand Franchise Manager - Derma
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Job Description
Structured overview of role & requirementsAbout This Role
Lead the marketing planning and execution for new product launches, including preparation of launch materials, training sales force, and tracking product performance for the first 12 months.
Gather market insights from Key Opinion Leaders (KOLs), conduct fieldwork to update KOLs on product value, and use insights to drive brand growth and repositioning.
Oversee Supply Chain Management coordination for product availability and collaborate with Regional Sales Managers to collect feedback and adapt regional sales strategies.
Minimum Requirements
5+ years of experience in Sales & Marketing, preferably with innovative assets or breakthrough therapies experience.
Educational requirement: Science/Pharma/Medical Graduate preferred with MBA in Marketing.
Experience or understanding of pharmaceutical industry, market data interpretation, and basic knowledge of anatomy and physiology.
Dermatology experience may add value but is not mandatory.
Ideal Candidate Profile
Experienced in pharmaceutical product launch and lifecycle management, particularly in innovative or breakthrough assets.
Ability to work cross-functionally with sales, supply chain, and external KOLs to optimize brand performance.
Data-driven marketer comfortable with market research, competitive analysis, and strategic adaptation.
