Content Writing Internship

Own the research, creation, optimization, and continuous improvement of high-value content pages focused on bus travel queries for better performance across Google Search, AI Overviews, and LLM-powered discovery platforms.

Conduct keyword, SERP and competitor research and run content experiments to improve organic traffic, AI visibility, and booking conversion through measuring and documenting outcomes.

Develop scalable content systems including templates, internal linking structures, topic clusters, and AI-assisted workflows to handle thousands of content combinations across routes, cities, operators, and user needs.

Ability to research and write content with good writing skills.

Experience Required: Not explicitly mentioned in the JD.

Familiarity or interest in SEO, Google Search, AI/LLM based search platforms (ChatGPT, Gemini) is important.

Internship role with no explicit degree, work experience, or location constraints mentioned.

Strong research orientation to understand user search intent and emerging search behaviors in bus travel domain.

Analytical mindset to design, run and learn from content experiments aimed at improving search rankings and conversions.

Comfortable with iterative improvement, data-driven testing, and ownership of content optimization integrating AI search trends.