Data Analyst, Marketing Analytics
Blue Sky Marketing GroupMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Develop dashboards and reports to measure marketing campaign performance, ROI, and key metrics across channels including digital, social, email, and events.
Perform advanced analyses on customer behavior, funnel conversion, and attribution to identify optimization opportunities and growth drivers.
Translate complex data findings into executive-level presentations and recommendations to influence marketing strategy and budget allocation.
Minimum Requirements
Bachelor's degree in Computer Science, Information Systems, or related field, or equivalent experience.
Minimum 3 years experience using SQL for data analysis and Tableau for data visualization and dashboard development.
Strong understanding of digital marketing concepts such as attribution modeling, customer journey mapping, funnel analysis, and marketing mix optimization.
Experience with statistical analysis using Python or R and building custom dashboards using JavaScript.
Ideal Candidate Profile
Experienced in delivering actionable insights to senior leadership by combining deep data analysis with strategic communication skills.
Comfortable working cross-functionally with marketing stakeholders to define KPIs and measurement frameworks.
Skilled in handling diverse marketing data across multiple channels and translating complex analytics into clear, actionable business recommendations.