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Job Description
Structured overview of role & requirementsAbout This Role
Lead development and execution of B2B marketing campaigns focused on lead generation and brand awareness targeting US and UK markets.
Create and manage multi-format content including thought leadership articles, videos, and case studies to position the company as an industry leader.
Use AI and marketing technology platforms to optimize content creation, campaign effectiveness, and alignment with sales pipeline to drive revenue growth.
Minimum Requirements
Experience Required: Open; range from recent graduate with portfolio to experienced marketer; focus on current skillset.
Strong knowledge or experience in finance-related sectors: Office of Finance, FP&A, or Enterprise Performance Management (EPM).
Proficiency with modern marketing tools including CRM, marketing automation, video editing, and design software; familiarity with platforms like HubSpot, Apollo, WordPress, Zoom Webinars, and Canva is a plus.
Location: Preferably hybrid in NY/NJ office or remote from U.S. East Coast.
Ideal Candidate Profile
Demonstrates strong command of modern B2B marketing trends and can effectively apply AI tools to enhance productivity and campaign impact.
Exhibits strong visual and design sensibility to maintain a cohesive, professional brand identity across all marketing materials and channels.
Capable of collaborating closely with sales teams to drive targeted campaigns that support lead generation and revenue objectives.