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Job Description
Structured overview of role & requirementsAbout This Role
Manage below-the-line (BTL) marketing activities for a specific geographic area, ensuring effective execution.
Lead new product launches using displays and point-of-sale materials (POSM) like banners and posters, following marketing guidelines.
Support the sales team by deploying marketing elements on the ground, tracking brand performance, distribution, and monitoring competitor activities.
Minimum Requirements
Proven experience as a Marketing Executive or in a relevant marketing role.
Ability to analyze market opportunities and respond quickly.
Not explicitly mentioned in the JD: formal education qualification.
Not explicitly mentioned in the JD: notice period or location requirements.
Ideal Candidate Profile
Operates with a results-driven approach and high energy focused on delivering measurable marketing outcomes.
Experienced in hands-on BTL marketing with strong understanding of local market dynamics.
Skilled in collaborating with sales teams to translate marketing plans into localized execution and performance tracking.