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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end Mobile Performance campaign lifecycle including KPI management and execution on mobile app attribution platforms.
Analyze campaign data to drive optimizations that meet performance and revenue goals across premium supply channels like OEM, Programmatic, and direct apps.
Serve as primary liaison between supply, sales, and data teams to manage accounts and generate performance insights for up-sell and cross-sell opportunities.
Minimum Requirements
At least 4 years of experience in executing Mobile Performance campaigns focusing on app user acquisition.
Proficient with Mobile Measurement Partners (MMP) such as Appsflyer, Branch.io, Adjust, Kochava, and Singular.
Experience working with premium supply channels including OEM, Programmatic, P2P Sharing Apps, Keyboard Apps & Direct Apps.
Work Experience Required: Minimum 4 years in mobile campaign execution.
Ideal Candidate Profile
Strong analytical skills with hands-on experience optimizing mobile app user acquisition campaigns.
Experience managing complex campaign operations involving cross-functional coordination (supply, sales, data).
Familiarity with mobile performance marketing ecosystems, particularly in app attribution and re-engagement.