Growth Marketing Manager (B2B SaaS / Cybersecurity)
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Job Description
Structured overview of role & requirementsAbout This Role
Own and continuously optimize the full marketing funnel from awareness to booked sales opportunities for a B2B cybersecurity SaaS product.
Develop and test positioning, messaging, and multichannel demand generation strategies including content, SEO, email automation, and LinkedIn growth to drive qualified traffic and conversions.
Analyze funnel and campaign metrics to guide experimentation and establish repeatable marketing processes with measurable growth outcomes.
Minimum Requirements
At least 3 years of B2B marketing experience, including minimum 2 years owning a marketing funnel end-to-end.
Experience in B2B SaaS, cybersecurity, IT services, or other technical B2B sectors.
Hands-on experience with marketing automation tools; HubSpot experience highly relevant.
Strong English communication skills suitable for business and technical audiences.
Ideal Candidate Profile
Experienced in managing and growing marketing funnels with demonstrable outcomes in technical B2B environments, preferably SaaS or cybersecurity.
Proactive and autonomous operator able to prioritize and execute in a fully remote, international team environment.
Skilled in integrated demand generation approaches combining SEO, content marketing, email nurture, and LinkedIn to build predictable demand pipelines.