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Job Description
Structured overview of role & requirementsAbout This Role
Lead Consumer Technical Insights (CTI) and Claims support for Lakme's renovation and innovation projects, ensuring robust consumer and technical substantiation.
Develop and execute consumer research and strategic communication plans, aligning consumer language across package copy, advertising, and marketing.
Manage internal testing panels, clinical management with CROs, and competition claims mapping to anticipate and mitigate perception, regulatory, and competitive risks.
Minimum Requirements
Strong knowledge and experience in product testing methods and claims support.
Experience in consumer research and data analytics related to product substantiation.
Excellent spoken English and presentation skills for stakeholder collaboration.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in multi-disciplinary environments collaborating closely with Brand, CMI, Clinical, and R&D teams.
Strong technical understanding of product formulation, consumer behavior, and testing methodologies in the cosmetics category.
Strategic operator capable of leading end-to-end claims dossier development, consumer insights integration, and panel management.