Performance Marketing Manager – Education Lead Generation
Accurate Institute of Management and TechnologyMatch Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessLog in to see why each signal reads the way it does.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize Google Ads and Meta advertising campaigns for education lead generation.
Implement remarketing strategies, perform A/B testing, and allocate advertising budgets effectively.
Track and analyze funnel metrics focusing on valid enquiries, applications, and final admissions, prioritizing lead quality and conversion rates over lead volume.
Minimum Requirements
Experience managing Google Ads and Meta (Facebook/Instagram) advertising campaigns.
Ability to implement remarketing strategies and perform campaign A/B testing.
Work Experience Required: Not explicitly mentioned in the JD.
On-site employment location: Gautam Buddha Nagar, Greater Noida.
Ideal Candidate Profile
Strong expertise in digital marketing specifically in Google Ads and Meta advertising platforms.
Results-oriented approach focusing on lead quality, conversion tracking, and funnel analytics rather than just lead volume.
Experience in education sector marketing or lead generation preferred but not explicitly stated.