CRM & Marketing Automation Executive
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Job Description
Structured overview of role & requirementsAbout This Role
Manage digital lead capture processes including source tagging and CRM system integration.
Develop and maintain automated campaign follow-up sequences, notifications, and analytics dashboards.
Coordinate with admission counsellors to monitor enquiry quality, lead distribution, response times, and conversion rates.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD
Location Requirement: Gautam Buddha Nagar, Greater Noida (On-site)
Employment Type: Full-time
Experience with CRM integration and digital marketing automation tools (implied but not explicitly detailed).
Ideal Candidate Profile
Familiarity with digital marketing workflows and CRM systems integration.
Experience working in coordination with sales or admission teams to optimize lead quality and conversions.
Analytical mindset to monitor and improve lead distribution and campaign performance metrics.