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Job Description
Structured overview of role & requirementsAbout This Role
Develop and own CRM strategy and messaging for email and WhatsApp journeys targeting new and existing customers.
Create and deliver performance marketing copy in collaboration with the media team, ensuring creative supports conversion goals.
Produce campaign-driven creative copy rapidly, maintaining brand voice and impact; support website copywriting as needed.
Minimum Requirements
3–5 years of professional copywriting experience specifically in the D2C (Direct-to-Consumer) sector.
Strong familiarity with the gardening category and its competitive landscape.
Ability to quickly produce copy without compromising brand consistency or campaign effectiveness.
Work Experience Required: 3–5 years writing copy for D2C brands.
Ideal Candidate Profile
Experienced in creating copy that integrates into larger marketing funnels and customer journeys, not just standalone content.
Capable of handling multiple fast-paced campaigns, balancing speed with brand voice consistency.
Collaborative working style, partnering closely with media and website teams to align messaging for maximum impact.