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Job Description
Structured overview of role & requirementsAbout This Role
Manage and execute cross-functional digital marketing campaigns including event programs, nurture campaigns, and A/B testing for performance optimization.
Oversee marketing automation workspace in Marketo, ensuring database integrity, compliance with local data privacy laws, and maintaining regional email calendar and cadence.
Collaborate across teams to troubleshoot CRM integrations, analyze data for insights, and leverage AI-powered tools to enhance campaign performance and reporting.
Minimum Requirements
3+ years of experience in B2B marketing, specifically in marketing campaigns or marketing operations.
3+ years experience with Marketing Automation Platforms, with Marketo experience preferred or Marketo Certified Expert.
Good knowledge of HTML, CSS, and CRM experience specifically with Salesforce and Salesforce dashboards.
Experience with Power BI dashboard creation and design; ability to interpret AI-generated insights and apply them in decision-making.
Ideal Candidate Profile
Experienced in managing end-to-end digital marketing campaigns in a technically complex, data-driven environment.
Comfortable working with AI/ML concepts to evaluate and integrate automation and analytics tools to improve marketing effectiveness.
Able to work cross-functionally to balance technical execution with business objectives, suggesting data-driven optimization strategies.