Performance Marketing Executive
APPWRK IT Solutions Pvt. Ltd.Match Score
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Job Description
Structured overview of role & requirementsAbout This Role
Plan, execute, and optimize performance marketing campaigns specifically for SaaS products, including managing Google Ads and Meta Ads channels.
Handle the full paid marketing funnel focusing on lead generation, conversion, CAC/ROAS optimization, and campaign budget management.
Analyze campaign metrics (CPL, CPA, CAC, ROAS, CTR, conversion rate, lead quality), conduct A/B testing, and provide actionable performance reports to improve customer acquisition.
Minimum Requirements
Minimum 3+ years of hands-on performance marketing experience.
Strong experience in SaaS or B2B SaaS product marketing.
Proven expertise managing Google Ads and Meta Ads campaigns along with understanding of Google Analytics/GA4 and conversion tracking.
Experience with lead generation funnels, landing page optimization, retargeting, and A/B testing.
Ideal Candidate Profile
Experienced in independently analyzing campaign data and making informed optimization decisions.
Comfortable working with sales and product teams to enhance lead quality and customer acquisition.
Familiar with international clients and comfortable working with multi-channel digital marketing budgets and analytics in a SaaS product environment.