Performance Marketing Manager

Own and optimize Amplify's end-to-end paid user acquisition strategy including channel mix, campaign planning, budget allocation, and agency management.

Develop and execute media plans across digital channels such as Google, Meta, YouTube, focusing on acquisition volume, cost efficiency, and conversion optimization.

Implement measurement frameworks, conduct creative and audience testing, manage spend pacing, and deliver regular performance reporting to stakeholders.

5-9 years of hands-on experience in performance or growth marketing with direct ownership of paid media budgets.

Experience managing paid campaigns on major digital platforms; mobile app acquisition experience strongly preferred.

Bachelor's degree required; MBA or relevant postgraduate qualifications useful but not mandatory.

Experience with campaign analytics tools and attribution (e.g., GA4, Firebase).

Proven ability to independently evaluate campaign performance and manage agencies with operational rigor.

Background in consumer-tech, fintech, financial services, payments, lending, insurance, e-commerce, or subscription models preferred but D2C growth experience in other sectors also relevant.

Strong expertise in acquisition funnels, audience segmentation, media buying, conversion optimization and creative testing within digital paid marketing environments.