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Job Description
Structured overview of role & requirementsAbout This Role
Own the end-to-end acquisition strategy and execution for performance marketing across channels like Google Adwords, Facebook Manager, and partnership networks.
Ensure technical product integrations for last-click attribution and event tracking to optimize cost per acquisition.
Collaborate cross-functionally with business, product, analytics, design, compliance, and finance teams to align on strategy, problem solving, and reporting.
Minimum Requirements
Engineering or MBA graduate from a Tier 1 college.
2 to 6 years of experience in performance marketing or analytical roles.
Experience with performance marketing channels (Google Ads, Facebook Ads Manager, IOS Search Ads) and third-party attribution tools (Appsflyer, Singular, Adjust) preferred.
Strong problem solving and analytical skills with understanding of attribution, event tracking, optimization frameworks, and marketing principles.
Ideal Candidate Profile
Demonstrates a data-driven and analytical approach to problem solving with a focus on ROI and impact.
Experienced in managing vendor relationships, cross-functional influence, and driving initiatives through data-driven decision making.
Comfortable working in a hyper-growth startup environment collaborating on strategic business problems impacting large user bases (600M+).
