Lead - Creative Strategist (Video & Social Formats)

Lead and manage the creative strategy team responsible for ideation, quality, strategic alignment, and execution speed across video content.

Develop and own multi-platform video content strategies, including long-form YouTube deep-dives and short-form Instagram Reels/Shorts, focusing on content hooks, packaging, and narrative structures to maximize engagement and retention.

Analyze performance data and collaborate with intelligence teams to iteratively optimize creative output based on audience retention, drop-off, and engagement metrics.

8+ years of experience in content strategy, creative direction, or lead scriptwriting for high-scale digital platforms, with proven creative team management experience.

Deep expertise in YouTube, Instagram, and other short-form video platforms including understanding of algorithms, packaging, pacing, and retention principles.

Ability to distill complex financial, economic, or market concepts into simple, engaging content tailored for retail audiences.

Experience in analyzing audience and platform data to derive actionable creative improvements.

Experienced senior creative leader with strong skills in structural storytelling, concept generation, and platform-specific video strategy.

Proactive and high-agency thinker who treats video channels like their own products, identifying content gaps and driving new concepts without prompting.

Able to consistently generate and quickly pivot creative ideas based on performance data, with a pragmatic approach to concept iteration and elimination.