I&P-GN - SONG-MT-Social Media Marketing-Manager
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Job Description
Structured overview of role & requirementsAbout This Role
Lead development and execution of integrated social media strategies across organic and paid channels to drive measurable business outcomes including brand engagement and commerce.
Own and govern Sprinklr-based social media operating models including publishing, listening, moderation, governance, workflows, dashboards, and reporting.
Manage and mentor multidisciplinary teams while leading client/stakeholder discussions, performance reviews, and business development related to enterprise social media programs.
Minimum Requirements
Proficiency and meaningful hands-on experience with Sprinklr in publishing workflows, listening, moderation, governance, dashboards, and reporting.
Experience managing social media strategies across multiple platforms including Meta, LinkedIn, Instagram, TikTok, Twitter/X, WhatsApp, and YouTube.
Demonstrated ability to lead social strategy incorporating paid social, ORM, influencer marketing, social commerce, WhatsApp marketing, and AI-enabled operations.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Operator capable of translating social media data into actionable business insights and performance improvements.
Experienced leader in managing multidisciplinary teams and client engagements in enterprise-level social media strategy and transformation.
Strategic planner adept at integrating brand, audience, and business objectives with multi-platform social media operations and governance.