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Job Description
Structured overview of role & requirementsAbout This Role
Own and operate the marketing automation platform (Marketo), including campaign management and lead nurturing.
Manage integration and data flow between Marketo and CRM system (Microsoft Dynamics) to ensure lead conversion and data integrity.
Develop and maintain marketing analytics dashboards tracking funnel performance, conversion rates, and ROI, supporting sales and marketing alignment.
Minimum Requirements
Bachelor’s degree in Business, Marketing, Technology, or related field.
Minimum 5 years hands-on experience with Marketo or similar marketing automation platforms.
Experience supporting or working with CRM systems, preferably MS Dynamics, in marketing operations or business operations role.
Strong analytical skills with experience in reporting and dashboard creation to measure marketing and sales impact.
Ideal Candidate Profile
Experienced in managing marketing automation platforms with proven ability to maintain CRM integration and data hygiene.
Capable of cross-functional collaboration with global marketing and sales teams, aligning campaigns with business objectives.
Familiarity with marketing funnel metrics, lead scoring, and campaign optimization using analytics insights, preferably within fintech or software sectors.