Assistant Manager - CRM
Fossil Group, Inc.Match Score
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Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end execution of monthly APAC CRM email campaigns across multiple brands and markets using Salesforce Marketing Cloud.
Manage customer lifecycle engagement programs, including redesign and execution of automated customer journeys and launch of CRM innovations to boost performance.
Collaborate with marketing teams to uphold brand standards, develop multi-channel CRM communication guidelines, and analyze campaign data for continuous optimization and channel expansion.
Minimum Requirements
Postgraduate degree.
4–5 years of experience in CRM, email marketing, or customer lifecycle marketing.
Hands-on experience with email marketing campaign management, HTML, Figma, and CRM platforms such as Salesforce Marketing Cloud, Netcore, Klaviyo, or Adobe Campaign.
Experience with e-commerce integrations and working knowledge of analytics tools such as Power BI, Tableau, or GA4 is advantageous.
Ideal Candidate Profile
Experienced in managing complex, multi-market CRM campaigns with strong operational ownership in execution and analytics.
Comfortable working in a global, cross-functional environment collaborating with regional teams and stakeholders.
Able to innovate with CRM digital channels (email, WhatsApp, SMS, LINE) and drive customer engagement leveraging data and AI segmentation.