Director, Customer Growth & Activation

Own and build the customer activation lifecycle motion to increase engagement and conversion from trial to implementation, focusing on stage-based outreach and messaging within the first 90 days.

Lead a small team that manages end-to-end customer journey sequencing, execution of outbound plays with measurement via hold-out groups, and drives lifecycle expansion revenue for specific customer cohorts.

Coordinate cross-functionally with product growth, marketing, revenue operations, and support to prioritize platform fixes and lifecycle strategies that impact customer activation metrics.

10+ years in growth, lifecycle, customer marketing, activation or post-sales revenue roles, including 4+ years of team leadership experience.

Experience building lifecycle or growth motions against installed customer bases with accountability for activation, adoption revenue, or cohort expansion metrics.

Bachelor's degree or equivalent experience in SaaS environment.

Work Experience Required: 10+ years; Notice Period: Not explicitly mentioned in the JD.

Experienced in product-led or usage-based SaaS businesses with strong analytical skills to self-define cohorts, run hold-out experiments, and measure impact independently.

Proven ability to design customer journeys as integrated systems including sequencing, channel mix, and messaging—not just campaign execution.

Skilled in managing cross-team partnerships to jointly own conversion metrics and escalate platform issues with evidence, demonstrating strategic operational maturity in a remote global environment.