Performance Marketing Executive

Plan, launch, and manage paid campaigns on Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Shopping/PMax, Display, YouTube) focusing on revenue, ROAS, and customer acquisition.

Own and optimize key performance metrics daily including ROAS, CAC, CPA, CTR, and conversion rates, while managing allocated advertising budgets efficiently.

Prepare and present daily, weekly, and monthly performance reports with clear insights, and collaborate with creative teams to test and improve ad creatives tailored by product category and audience targeting.

1–3 years of hands-on performance marketing experience with direct experience in the jewellery industry (D2C jewellery brands, jewellery e-commerce, or agencies handling jewellery clients).

Strong proficiency in Meta Ads Manager and Google Ads including campaign setup, bidding strategies, and optimization.

Good understanding of jewellery business fundamentals: product categories, purity/certification (BIS hallmarking, diamond certification), pricing, seasonality, and customer buying behavior.

Experience managing product feeds, catalogue ads, and Shopping/Performance Max campaigns.

Has specialized knowledge in jewellery category marketing and e-commerce advertising, understanding product-specific nuances and customer behavior in this domain.

Experienced in scaling high-AOV product campaigns and comfortable working in a startup environment with fast iteration and cross-functional collaboration.

Data-driven, with strong analytical skills and hands-on experience working closely with creative, product, and business teams to optimize multi-channel campaign performance.