Manager, Digital Search & Website Strategy
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Job Description
Structured overview of role & requirementsAbout This Role
Own and execute global search strategy across organic, paid, AI-powered, and emerging search channels to increase qualified visibility and lead generation.
Manage and optimize corporate WordPress website including content updates, technical SEO, user experience, and lead conversion.
Develop and deliver analytics dashboards and reports measuring search performance and business impact across multiple regions and platforms.
Minimum Requirements
Bachelor's degree in Marketing, Business, Communications, or related discipline.
7–10+ years of progressive SEO/SEM experience, including 5+ years in B2B marketing of complex professional services or life sciences organizations.
3–5+ years experience administering and managing WordPress websites, with technical skills in HTML/CSS for minor modifications.
Proven expertise in technical SEO, paid search campaign management, and use of enterprise SEO and analytics platforms.
Ideal Candidate Profile
Experienced in developing and executing multi-regional, multi-channel search strategies for B2B or life sciences sectors such as CRO, pharmaceutical, biotech, or clinical research.
Strong technical and analytical orientation with ability to manage SEO/SEM strategies alongside hands-on WordPress website administration and marketing technology integration.
Capable of leading through influence across global teams and stakeholders without direct people management responsibility, balancing strategic planning with operational execution.