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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end B2B growth including industry outreach, GTM strategy, demand generation, and lead acquisition across University’s business verticals.
Manage marketing automation, CRM operations, funnel management (TOFU, MOFU, BOFU), campaign optimization, and performance marketing to build a scalable qualified sales pipeline.
Conduct market intelligence, prospect research, and stakeholder mapping to support outbound campaigns and ensure effective handover to Business Development teams.
Minimum Requirements
Bachelor’s degree in Business, Marketing, Education, or related field; Master’s degree preferred.
Proven experience in scaling digital channels and optimizing acquisition funnels for B2B growth.
Proficiency in CRM systems (Zoho or equivalent), Marketing Automation Tools, Email Automation Platforms, and Analytics & Reporting Tools.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in developing and executing B2B Go-to-Market strategies with measurable funnel and pipeline ownership.
Strong analytical and quantitative skills to interpret data, optimize marketing campaigns, and drive data-led decisions.
Capable of managing multi-channel demand generation and lead acquisition programs in a fast-evolving, mission-driven education or B2B environment.