Brand Manager - CE Business
Mahindra & Mahindra LtdMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Lead brand development and execute annual marketing plans to maximize long-term sales and profitability.
Manage ATL, BTL, CRM, Digital, Social Media, and local media strategies including TV, print, and OOH.
Coordinate product development programs and Go-To-Market strategies partnering with product planning, and organize customer engagement events.
Minimum Requirements
MBA, preferably in Marketing.
5-10 years of experience with at least 3 years in sales.
Prior field sales experience is mandatory.
Hands-on experience in Digital Marketing and AI tools usage is required.
Ideal Candidate Profile
Experience in automotive, construction, or commercial vehicle industries preferred.
Strong ability to develop commercially and financially sound business proposals and generate consumer insights.
Capable of managing multiple stakeholder interests and executing integrated marketing media plans.