Social Media Content Strategist

Develop and execute monthly and weekly social media content strategies across platforms like Instagram, LinkedIn, and YouTube targeting brand growth and business outcomes.

Build and manage personal branding strategies for founders, entrepreneurs, and industry experts through diverse content formats including reels, carousels, and thought leadership posts.

Analyze social media performance metrics to optimize content strategies and collaborate with designers and video editors to deliver quality, engaging content.

Minimum 2 years of experience in social media, content strategy, digital marketing, or related fields.

Strong expertise in social media content strategy, personal branding (preferably for founders or senior professionals), and brand building.

Proficient in Instagram and LinkedIn content formats including Reels, carousels, and short-form videos.

Excellent copywriting, storytelling, research, and coordination skills; ability to adapt content for different brand voices.

Experience working with founders, senior professionals, or in B2B/service-based brands focusing on personal and brand positioning.

Capable of transforming business goals into actionable social media content strategies rather than merely following preset calendars.

Comfortable collaborating cross-functionally with creative teams and using performance analytics to iteratively improve content impact.