Consumer Activation Manager - Vaccines
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Job Description
Structured overview of role & requirementsAbout This Role
Lead consumer activation to increase Dengue vaccine awareness, demand, and adoption in India.
Develop and execute national consumer activation strategies including education programs and multi-channel content ecosystems.
Manage partnerships and coordinate with cross-functional teams to support vaccine launches and achieve measurable growth objectives.
Minimum Requirements
8-10 years of experience in Consumer Marketing, Demand Generation, Vaccine Marketing, Consumer Healthcare, FMCG, or Digital Activation.
Experience with multi-channel consumer activation including digital, field, partnerships, and community outreach.
MBA degree from a reputed institution.
Exposure to vaccines or preventive healthcare preferred but not mandatory.
Ideal Candidate Profile
Experienced in launching and scaling high-impact consumer activation campaigns, preferably for vaccines or healthcare products.
Skillful at managing cross-sector partnerships and complex stakeholder ecosystems to drive adoption in priority segments.
Comfortable working with data-driven KPIs, dashboards, and budget management to deliver measurable ROI on consumer activation investments.