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Job Description
Structured overview of role & requirementsAbout This Role
Drive measurable business growth through integrated, digital-first marketing programs covering the entire customer lifecycle.
Develop and execute growth, digital, social media, and multi-channel campaign strategies to generate demand, increase engagement, and improve conversion rates.
Lead digital campaign planning and optimization across paid, owned, and earned channels including paid search, social, display, email, and web, using data to optimize channel mix and performance.
Minimum Requirements
Post Graduate degree required.
Experience in developing and executing integrated marketing strategies with a digital-first focus (Work Experience Required: Not explicitly mentioned in the JD).
Proven ability in managing paid and organic social media campaigns and executing multi-channel digital marketing efforts including SEO, SEM, email, and web optimization.
Experience working with agency partners and internal teams to plan, execute, and optimize marketing campaigns.
Ideal Candidate Profile
Strong command over growth marketing with data-driven decision-making and commercial mindset focused on measurable business impact.
Experience working cross-functionally with sales, product, communications, and analytics teams in matrixed environments.
Proven ability to lead and mentor junior marketers while managing senior stakeholders and agency relationships.
