Senior Influencer Marketing Manager
Oliver WymanMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end influencer marketing including briefing agencies, creator selection, negotiation, and campaign execution for a premium skincare brand.
Manage social content strategy and execution across Instagram, YouTube, LinkedIn, Medium, Quora to build community and drive expert authority.
Lead planning and execution of on-ground brand events.
Minimum Requirements
2–5 years work experience in influencer marketing and social/content strategy.
Experience in D2C and beauty/personal care sector strongly preferred.
Strong familiarity with influencer metrics (CPR, ER, ROAS, CAC) and content-business interlinkages.
Location requirement: Mumbai, India (onsite).
Ideal Candidate Profile
Operationally hands-on with influencer campaign management and social content leadership in a premium skincare or beauty brand context.
Analytical with ability to evaluate content effectiveness beyond surface level, including scriptwriting capability for influencer hooks.
Comfortable negotiating between agencies and internal teams with high ownership and accountability mindset.