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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end technical execution of marketing campaigns, focusing on HTML email development and journey/campaign development.
Develop, test, and deploy email templates and outbound campaigns ensuring accurate rendering and on-time delivery across multiple platforms including Salesforce Marketing Cloud.
Implement campaign logic such as audience segmentation, targeting, personalization, and A/B or multivariate testing configurations following established platform standards.
Minimum Requirements
1-3 years experience in email development, marketing operations, or digital campaign execution.
Proficient in HTML and CSS for email with cross-client rendering experience.
Experience with at least one enterprise campaign platform; Salesforce Marketing Cloud preferred.
Bachelor’s degree or equivalent experience.
Ideal Candidate Profile
Practitioner familiar with campaign automation concepts including event-based triggers and lifecycle programs.
Experienced in configuring multi-step automated journeys and executing test variants for A/B and multivariate tests.
Detail-oriented individual who follows established standards and governance without prompting and communicates effectively to flag issues early.