Manager - GTM Applications
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Job Description
Structured overview of role & requirementsAbout This Role
Own and manage the end-to-end lifecycle of key GTM applications: CRM, Loyalty Management Platform, and Distributor Management System (DMS).
Drive application strategy, digital transformation, and business process optimization by collaborating with Sales, Marketing, Channel, and Customer Experience teams.
Lead projects including implementation, upgrades, vendor management, and ensure system integration, performance, data governance, and user adoption.
Minimum Requirements
10-12 years of experience managing GTM applications (CRM, Loyalty, DMS) with managerial responsibility.
Educational qualification: B.E./B.Tech, MCA, MBA or equivalent.
Experience working with Sales, Marketing, Channel, or Customer Engagement applications.
Experience in Manufacturing, Building Materials, Consumer Goods, or Distribution-driven industries.
Ideal Candidate Profile
Demonstrated ability to translate business needs into scalable technology solutions and lead stakeholder workshops.
Strong understanding of distributor-led business models and GTM processes.
Proven track record in vendor management, project delivery, and driving business process improvements in enterprise application environments.