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Job Description
Structured overview of role & requirementsAbout This Role
Design and implement advanced Salesforce Marketing Cloud solutions including multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud, including data ingestion, identity resolution, and profile unification.
Optimize campaign performance through analytics, reporting, A/B testing, and ensure platform scalability, governance, privacy, and compliance.
Minimum Requirements
Strong experience with Salesforce Marketing Cloud Advanced Edition components including Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio.
Proficient in AMPscript, SSJS, SQL, HTML5/CSS3 for building dynamic personalized communications.
Expertise in Salesforce Data Cloud capabilities including Data Streams, Data Mapping, Identity Resolution, Data Harmonization, Unified Customer Profiles, Segmentation, and Data Actions.
Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
Experienced in integrating Salesforce Data Cloud with Marketing Cloud and other Salesforce Core Clouds for real-time customer engagement.
Skilled in technical integrations using REST/SOAP APIs, ETL/Data Migration, and DevOps practices including Git and CI/CD.
Certified in Salesforce Marketing Cloud and/or Salesforce Data Cloud with a background in managing complex B2B/B2C marketing automation and compliance frameworks.