Assistant Manager - Marketing, Sports
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Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end 360° marketing campaigns for the Pro Kabaddi League covering digital, ATL, BTL, PR, influencer and fan engagement channels.
Drive growth and innovation on PKL’s digital platforms including social media, website, and app, with accountability for engagement and reach metrics.
Manage strategic partnerships, media planning, analyze TV/OTT data to optimize campaigns, and collaborate across internal teams, agency partners, and broadcaster for integrated execution.
Minimum Requirements
MBA degree with 4–6 years of relevant marketing experience, ideally in sports, entertainment, or digital-first consumer brands.
Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations.
Experience working with creative or digital agencies preferred but not mandatory.
Work Experience Required: 4–6 years in marketing; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced marketer capable of managing multi-channel sports marketing campaigns inclusive of digital, ATL, BTL, PR, and influencer collaboration.
Comfortable interpreting TV and OTT data to derive actionable marketing insights and optimize fan engagement.
Skilled in cross-functional collaboration with internal teams, agencies, partners, and franchisees to ensure integrated campaign delivery.