Performance Marketing Executive - Content (Non TTMK)
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end digital performance marketing including ad creation, testing (80-100 variants/week), and optimization to drive app downloads and first purchases.
Develop creative content angles, hooks, formats, and scripts; coordinate with designers and video editors to execute concepts.
Analyze audience, market, competition, and performance metrics across different markets to ensure campaign relevance and effectiveness.
Minimum Requirements
1–3 years experience in performance marketing content or growth marketing.
Hands-on experience with Meta Ads and Google Ads campaigns.
Strong copywriting skills in English; regional language proficiency preferred.
Understanding and ability to analyze performance metrics such as CAC, ROAS, CPI, CTR.
Ideal Candidate Profile
Experience working closely with creative/video teams to produce high-volume ad content rapidly and iteratively.
Data-driven with strong analytical skills to independently run A/B tests and optimize campaigns.
Comfortable managing multiple campaigns targeting diverse regional audiences within Tier 2/3 Indian markets.