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Job Description
Structured overview of role & requirementsAbout This Role
Own strategic brand alignment and adapt global marketing strategies for the Indian market, focusing on improving brand health and campaign differentiation.
Drive commercial engagement and collaborate with sales teams and CCM managers to design and execute depletion-focused programs, ensuring measurable sales uplift and ROI.
Lead digital marketing, PR initiatives, consumer insights integration, and market activations while maintaining detailed activity calendars and conducting 7 days/month market immersion for monitoring and insights gathering.
Minimum Requirements
4–7 years of work experience in a mix of Alcoholic Beverages (AlcoBev) and FMCG sectors, ideally with startup exposure.
Proven experience in depletion-focused initiatives, commercial team engagement, digital performance marketing, funnel optimization, and PR campaigns.
Hands-on experience in market activations, sponsorships, vendor partnerships, and working with consumer insights including usage & attitudes (U&A) studies.
Not explicitly mentioned: Mandatory educational qualifications or strict location/notice period requirements.
Ideal Candidate Profile
Experienced in bridging brand marketing strategies with commercial sales outcomes specifically within premium spirits or related FMCG segments.
Demonstrates strong commercial acumen with proven ability to build trust with sales teams and drive measurable performance metrics (e.g., ROI, depletion %).
Skilled in managing multi-channel marketing campaigns including digital funnels, PR, and partnerships, with a discipline for market research, consumer insights, and continuous market immersion.