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Job Description
Structured overview of role & requirementsAbout This Role
Research and analyze Middle of Funnel (MoF) accounts to generate actionable sales and marketing insights.
Maintain partner portals and coordinate with mailing, ISR, and lead generation teams to execute marketing campaigns and sales enablement content.
Support relationship management with alliance accounts and contribute to Go-to-Market (GTM) strategies and marketing content development.
Minimum Requirements
Education: BE/B.Tech (UG) and MBA in Marketing/Business or equivalent (PG).
Strong understanding of Marketing fundamentals with exposure to B2B marketing.
Work Experience Required: Not explicitly mentioned in the JD.
Basic understanding of IT and technology landscape; familiarity with Microsoft Office / Microsoft 365 tools is a plus.
Ideal Candidate Profile
Candidates with an analytical mindset to connect information and derive marketing insights from campaign data.
Interest and willingness to explore AI and emerging technologies relevant to marketing.
Comfortable managing multiple tasks and collaborating across marketing, sales, alliance, and lead generation teams for GTM initiatives.