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Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize user lifecycle journeys including signup, activation, paid conversion, retention, and reactivation.
Analyze user funnels and cohorts to identify drop-offs and build targeted email campaigns and product experiments to improve adoption.
Measure and iterate on growth initiatives by defining clear success metrics beyond basic engagement data.
Minimum Requirements
3+ years of hands-on experience executing and measuring growth or lifecycle programs.
Proficiency in funnel and cohort analysis using product data.
Experience in building, testing, and managing automated email marketing campaigns.
Work Experience Required: 3+ years in growth or lifecycle marketing roles.
Ideal Candidate Profile
Experienced in self-serve SaaS, developer products, or product-led growth environments.
Comfortable with hands-on execution including data analysis, campaign setup, and iteration based on results.
Able to own ambiguous problems and drive progress without fully defined audiences or measurement frameworks.
