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Job Description
Structured overview of role & requirementsAbout This Role
Own and execute Tide India's growth strategy focusing on the entire customer lifecycle: acquisition, activation, engagement, monetization, and retention.
Build and scale multiple customer acquisition channels including digital campaigns for various products like lending, acquiring, and wealth.
Lead cross-functional teams and partnerships to develop data-driven growth initiatives and build a high-performing Growth team.
Minimum Requirements
12+ years of experience in growth, commercial strategy, customer growth, GTM, digital businesses or related areas.
Proven experience scaling growth engines in fintech, consumer technology, SaaS, digital platforms or high-growth businesses.
Strong understanding of the complete customer lifecycle, customer segmentation, funnel optimization, and growth analytics.
Work Experience Required: 12+ years in relevant domains; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced leader capable of translating growth strategy into measurable business outcomes in a fintech or similar digital platform environment.
Demonstrated ability to manage multi-channel acquisition and lifecycle marketing with strong commercial and analytical skills tied to revenue impact.
Familiarity with Indian SMB/SME ecosystem and experience influencing senior stakeholders and cross-functional teams.
