Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessLog in to see why each signal reads the way it does.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end paid acquisition campaigns on Meta Ads Manager, Google Ads, and other platforms including setup, daily optimization, and scaling decisions.
Manage and improve key performance metrics like CAC, ROAS, trial acquisition cost through continuous testing of audiences, creatives, offers, and bidding strategies.
Collaborate with creative, product, and lifecycle teams to enhance trial and customer growth using data-driven insights and troubleshooting tracking or conversion issues.
Minimum Requirements
Hands-on experience managing campaigns directly in Meta Ads Manager, Google Ads, and TikTok Ads.
Experience owning and optimizing meaningful paid media budgets with daily decision-making responsibilities.
Proficiency with GA4, Google Tag Manager, pixels, conversion APIs/events, and campaign performance analysis tools.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Operates with high autonomy, proactively identifying campaign issues and performance optimization opportunities without dependency on instructions.
Strong analytical skills with the ability to diagnose issues across multiple funnel stages and translate data into actionable creative and campaign recommendations.
Experience or comfort working in fast-paced startup environments with dynamic priorities and rapid testing cycles.