Senior Analyst, Marketing Measurement
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Job Description
Structured overview of role & requirementsAbout This Role
Drive business results by developing and executing advanced marketing analytics focused on campaign management and cross-channel promotion measurement.
Own marketing and merchandising performance reporting, including statistical analyses, dashboard development, and automation of reports to provide actionable insights.
Manage Adobe Analytics operations, monitor user behavior to identify conversion issues, support A/B testing, and collaborate cross-functionally for tracking and analytics solutions.
Minimum Requirements
Bachelor's degree in Business, Marketing, Economics, Mathematics, Statistics, or related quantitative field.
3 to 5 years experience with SQL, Python (command-line statistical analysis), Tableau, and Adobe Analytics.
Strong Microsoft Excel skills; VBA macro coding is a plus.
Work Experience Required: 3 to 5 years in marketing analytics or related domain.
Ideal Candidate Profile
Experienced in transforming complex data into strategic, customer-centric marketing insights that enhance revenue and profitability.
Skilled in operating autonomous analytics functions that bridge marketing, media, and technical teams for results-driven interventions.
Comfortable handling end-to-end analytics ownership including reporting, tool management (Adobe Analytics), and direct influence on marketing strategies and testing methodologies.