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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute digital marketing campaigns to generate B2B marketing-qualified leads.
Manage company presence across LinkedIn, Google, and social platforms including content creation and targeted outreach.
Track and report on campaign performance, support website content updates and basic SEO, and coordinate with internal teams for marketing collateral and promotions.
Minimum Requirements
Minimum 2 years of experience in Digital Marketing, B2B Marketing, or Lead Generation.
Strong understanding of LinkedIn, social media, email marketing; basic knowledge of SEO, Google tools, and digital advertising.
Proficiency in MS Office/Google Workspace; experience with Canva, Google Analytics, CRM or email platforms preferred.
Work Experience Required: Minimum 2 years; Location: Salem or nearby is preferred but not mandatory.
Ideal Candidate Profile
Experienced in IT/Software, AI, Data Annotation, or BPO/ITES marketing, ideally with international market promotion exposure.
Familiar with LinkedIn lead generation tools and digital marketing analytics to optimize campaigns and lead quality.
Capable of managing multi-channel campaigns with measurable outcomes like qualified leads, social engagement, and database growth.