Marketing Executive
Info G Innovative Solutions (company site, opens in a new tab)2+ yrsSalemOn-siteDirect career pageEst. 2.5–4.5 LPA
Posted on 28 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute digital marketing campaigns to generate B2B marketing-qualified leads.
- Manage company presence across LinkedIn, Google, and social platforms including content creation and targeted outreach.
- Track and report on campaign performance, support website content updates and basic SEO, and coordinate with internal teams for marketing collateral and promotions.
Minimum Requirements
- Minimum 2 years of experience in Digital Marketing, B2B Marketing, or Lead Generation.
- Strong understanding of LinkedIn, social media, email marketing; basic knowledge of SEO, Google tools, and digital advertising.
- Proficiency in MS Office/Google Workspace; experience with Canva, Google Analytics, CRM or email platforms preferred.
- Work Experience Required: Minimum 2 years; Location: Salem or nearby is preferred but not mandatory.
Ideal Candidate Profile
- Experienced in IT/Software, AI, Data Annotation, or BPO/ITES marketing, ideally with international market promotion exposure.
- Familiar with LinkedIn lead generation tools and digital marketing analytics to optimize campaigns and lead quality.
- Capable of managing multi-channel campaigns with measurable outcomes like qualified leads, social engagement, and database growth.