Performance Marketing, Centre of Excellence (Manager / Senior Manager)

Develop and lead Kraftshala’s Performance Marketing Centre of Excellence, including training design, curriculum development, and managing a team of 8-12 part-time experts.

Own and run paid acquisition campaigns across Google Ads and Meta Ads for Kraftshala, including planning, optimization, and experimental campaign structures.

Analyze student performance and campaign outcomes to continuously improve curriculum and real-time marketing strategies.

4-8 years of hands-on experience running paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads.

Strong knowledge of campaign structure, creative testing, bidding strategies, and conversion tracking.

Ability to simplify and clearly communicate complex performance marketing concepts to novice audiences.

Location requirement: Must be able to work from Gurugram.

Experienced in performance marketing with a strong operational focus on paid acquisition across top digital platforms.

Capable of translating advanced marketing concepts into instructional content and mentoring others effectively.

Comfortable managing cross-functional teams and integrating real marketing execution insights into training and curriculum updates.